About Alison

Alison has managed to turn being a nosey parker into a 20-year career in marketing, advertising and media.

She started her career becoming a classically trained marketer at Diageo before moving advertising agency side to develop award-winning global campaigns and ideas that have achieved significant business success for a variety of big global and small local clients. She led a diverse team of strategists as Head of Planning at JWT before moving media agency side to challenge the myth that advertising people don’t get digital and data. As a Chief Strategy Officer, she led Insight, Strategy and Creative teams.

After becoming weary of aeroplanes and big agency bubbles, Alison went to work in the not-for-profit sector with people who want to have a more positive impact on the world.


Past clients include:

  • Beiersdorf
  • Booking.com
  • BP
  • Canon
  • Concern Worldwide
  • Carling
  • Citroen
  • Coca-Cola
  • Debenhams
  • Disaster Emergency Committee
  • Equality Fund
  • first direct
  • Heineken
  • HSBC
  • Johnson & Johnson
  • Jaguar Land Rover
  • Kimberley Clark
  • Mondelez
  • McDonalds
  • News UK
  • Pandora
  • Premier Foods
  • Rakuten
  • Shelterbox
  • Silentnight
  • The winning side of the 2010 general election
  • The World Benchmarking Alliance
  • Weight Watchers