Besaz

Besaz are an African based retailer selling Western fast fashion designs and styles. Affordable women’s fashion inspired by luxury brands and celebrities. They needed to grow the Besaz brand online and inspire the brand target audience 18-45 year-old women in Nigeria and Ghana to purchase clothes from Besaz.

Activity

Competitor review, social media strategy, purchase decision journey, build aspirational content, build social media followers, community management, influencer marketing, increased user generated content, monthly reports and competitor analysis