The campaign objective for Martell was to attract younger consumers to the brand – consumers who’ve been inspired and engaged by Hennessy’s contemporary brand refresh.
With Martell repositioned as the essential ingredient for an unforgettable night out, consumers at Paris CdG were given the chance to enjoy one last Parisian Electro nightclub experience before they fly home.
We created a consumer journey with multiple touch points, offering travellers an immersive and surprising series of engagements, courtesy of Martell Cassius.
Carefully curated promotional messages, sampling opportunities, a pop-up silent disco and the chance to win exclusive prizes with every purchase.
Packaging design, sampling, in-store POS and web app.