Porsche were launching the new GTS range in the Middle East across multiple locations; Saudi Arabia (Jeddah & Riyadh), Kuwait, Abu Dhabi, Dubai, Bahrain and Qatar. Our brief was to film the car range in each location, where they would then present the film at a pop-up exhibition and in an experiential environment.
We undertook detailed research for every location, highlighting key landmarks and local customs of the individual city or country. Full storyboards were created prior to filming, then we shot and edited each film within 24hrs of arriving at the location so the film could be presented the following day on location.
Scriptwriting, direction, casting, multi-location filming, post-production and editing.