Savannah Cement is a South African manufacturing plant which produces 1.5 million tonnes of cement a year. Savannah wanted to create an integrated campaign which would set them apart in an already saturated space.
Our challenge was to create a brand which had an emotional hook at its very foundation, making Savannah appear more than just a manufacturer of cement but a builder of dreams. The brand campaign and identity challenged the building industry and consumers to re-evaluate Savannah concrete with our Re-think Concrete positioning. A campaign that established Savannah as a brand that was the very fabric of society.
Brand identity, outdoor media 6-sheet and 48-sheet, press, livery, website and all marketing collateral.