UFC wanted to promote their first ever gym outside of the US, located in Dubai. We were tasked with producing an engaging short film of the launch event that captured the excitement, energy, passion and the love of UFC.
The event was hosted by Virgin Radio’s No.1 DJ in Dubai, Kris Fade with special guest star, retired UFC Champion, Michael Bisping. The launch incorporated a press conference and networking with local dignitaries, followed by a public (registered) opening event, where guests could meet Michael Bisping and try some of the classes.
The film was broadcast globally across the UFC network, reaching millions of dedicated fans and helping to boost the uptake of gym memberships throughout the region.
Scriptwriting, direction, casting, multi-location filming, post-production and editing.